Keep Film (Zombies) in WA
WA Filmworks commissioned us to conceive and design 3 infographics to sway the WA legislature to pass the Film Incentives bill that was currently on their docket. The original idea presented to us was quite straightforward- no zombies involved. But we didn’t want to blend in with the hundreds of other issues that senators were dealing with daily. We wanted to create something fun and eye-catching. We decided to reference the series “Z Nation” which was filmed in Washington and which brought millions of dollars into the WA economy. We came up with the slogan “Keep Zombies in Washington”.
This infographic was hugely successful for the campaign, branding the initiative on social media, creating a viral zombie protest in Olympia, and used by NPR to tell the story: “As campaign slogans go, it was a good one- “Keep Zombies in Washington”
So did it work? Did the initiatives pass for another 5 years??
No. They passed for a decade!